What I'm Building With MetricPoints

Why I'm rebuilding MetricPoints around agency website assurance: helping agencies know a client website is broken before the client does.

Michael
August 29, 2026

The Problem I Keep Seeing

I work with a lot of agencies that manage WordPress websites.

Some are small teams. Some are owners working with a loose group of contractors. Some have designers, builders, support people, and a few technically capable folks who know their way around WordPress, Elementor, Kadence, hosting dashboards, plugins, and all the usual moving parts.

Almost all of them are busy.

And almost all of them DREAD the same thing.

A client calls because something on their website is broken, and the agency did not know yet.

Worse, sometimes it is not even the client who finds it first. It is the client's customer. A form does not submit. A checkout fails. A page looks broken on mobile. A site slows down so badly that it might as well be offline. A plugin update changes something important. A bot or card-testing attack starts hammering WooCommerce. Analytics disappear. A third-party script breaks. Something that was working yesterday quietly stops working today.

That is the kind of problem that damages trust.

It is not just a technical issue. It becomes a relationship issue. The client does not care which plugin caused it, which server limit was hit, which script failed, or whether the site still technically returned a successful response. They care that their business was affected, and their agency did not catch it first.

The Direction I Am Building Toward

That is the direction I am building MetricPoints around.

MetricPoints is becoming an agency website-assurance platform. The goal is simple to say, but not simple to build: help agencies know a client website is broken before the client does.

That means going far beyond uptime.

Uptime matters, of course. Domains matter. SSL matters. DNS matters. Security headers matter. Browser errors matter. Content Security Policy reports matter. Performance matters. WordPress context matters. But none of those signals are the whole story by themselves.

A site can be "up" and still fail at the exact thing it exists to do.

Up Is Not Always Healthy

If a lead form is broken, the site is not healthy.

If checkout cannot complete, the site is not healthy.

If a mobile layout hides the call-to-action, the site is not healthy.

If multiple sites across a few servers are effectively down at 3 a.m. because they are being overwhelmed by similar security or bot traffic, those sites are not healthy either, even if some automated check somewhere still manages to get a response.

And if monitoring is missing or stale, I do not want to pretend everything is fine just because nobody has looked closely enough.

No False Confidence

That last part matters to me. I do not want MetricPoints to create false confidence. If there is not enough evidence to say a site is healthy, then I want to show that clearly. "Monitoring incomplete" is not a failure. It is honesty. And honesty is a lot more useful than a green checkmark with no proof behind it.

The agencies I know usually do not have a full-time technical person watching every site, every signal, every attack pattern, every broken script, every plugin update, every form, every checkout, every DNS change, every performance regression, every weird thing that can happen in the browser.

They are building sites. They are supporting clients. They are managing contractors. They are handling design requests, content changes, hosting questions, sales calls, proposals, invoices, and all the normal chaos of agency life.

When Monitoring Becomes Noise

They do not need more noise.

And this is something I have heard from agency owners more than once: the tools that are supposed to help can become overwhelming on their own. ManageWP, uptime monitors, hosting platforms like GridPane, security tools, plugin update notices, email alerts, Slack alerts, status reports, warnings, scans, logs. Each one may be useful in isolation. But when an owner is getting flooded with notifications, the important things start blending in with everything else.

That is dangerous in a very practical way.

When everything wants attention, it becomes easier to miss the thing that actually needs attention.

That is why I do not want MetricPoints to be another firehose. I want it to help sort the signal from the noise. What is critical? What needs review? What is advisory? What is incomplete? What is just evidence that should be available if someone needs to dig deeper?

A Working View Of The Portfolio

Agencies need something watching over the portfolio.

That is what I want MetricPoints to become: one place where an agency can see every client site, what needs review, what is critical, what has incomplete monitoring, and where the evidence lives.

Not just alerts.

Not just logs.

Not just charts.

A working view of the client sites they are responsible for.

Why I Care

I care about this because I am in the trenches with these agencies. I am the person who gets called at night, on weekends, and on holidays when something important breaks. I have seen how stressful it is when the first sign of a problem is an upset client. I have seen how hard it is for good agencies to keep up as websites become more complex, more attacked, more integrated, and more dependent on invisible technical pieces working correctly.

MetricPoints is my attempt to help with that.

Not by replacing the agency.

By helping them do what they already do best, with a stronger safety net underneath it.

The thing I want to build is calm, practical, and honest. It should help agencies catch problems earlier, explain them faster, and protect the trust they have earned with their clients.

That is the real goal.

Know before the client knows.

Then have the evidence to do something about it.

Tags

Agency website assurance Wordpress agencies Website monitoring Incident response Client sites

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